17% of U.S. customers choose to buy groceries and household goods online. Consumers are most likely to quote comfort as their main purpose for shopping in-store or online no matter habits or preferences. Experts project that 72% of retail sales will occur in brick-and-mortar shops in 2024. Of consumers who order groceries online expect same-day fulfillment. Consumers are most probably to buy private electronics and apparel online and prefer to use ship-to-home for most online buy fulfillments. In 2022, complete seasonally-adjusted in-store retail gross sales dollars increased 5.21%; seasonally-adjusted e-commerce sales dollars increased 10.7%.
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